J.D. wetherspoon, a discount pub operator which specialises in converting old offices and bank branches into watering holes, has a reputation for leading innovation and has seen profits grow consistently since it floated 12 years ago. So there was a worried reaction when it posted lower profits on September 3rd. The problem is not that Britons aren't drinking. Total alcohol consumption has risen from 7.9 litres per person in 1990 to 9.1 litres in, 2003. The problem is where they are drinking.
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