Successful Russian businessmen usually see a luxury car (armoured, and with tinted windows) as a central feature of their personal remuneration package. But Igor Lysenko, a thrifty 29-year-old marketing graduate who owns a chain of car-parts and service outlets in Kemerovo, a large mining town in southern Siberia, drives a modest Ford. He explains crisply: "There is a Ford dealership here so I can have it serviced easily. The nearest Mercedes place is hundreds of kilometres away, on very bad roads." By the time your limo's back from one service, he jokes, it will need another.
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