I have always admired online dieting company eDiets.com, in I part because its success underscored important principles about how content makes money online. With 200,000 paid members at any one time (1.8 million total over its history), eDiets.com demonstrates that consumers will pay for sites that make content a service. By crafting genuine "plans" for dieting and backing them up with encouragement, 24/7 support, advisors, peer forums, and a ton of editorial, eDiets.com is more of a community than simply a site. The company hits all of the right e-revenue-generating notes.
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