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Consistent customer communications deliver bottom-line impact

机译：始终如一的客户沟通可带来底线影响

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摘要

Everyone in business today is focused on doing more with less. Organizations are continually looking for ways to cut costs and streamline processes, while still maintaining profitable growth. Most organizations are also faced with much more serious strategic and operational challenges to drive growth. Customer satisfaction and customer loyalty have a major impact on revenue and profitability. Studies have shown that one of the key factors affecting customer loyalty is the relevance and clarity of the communications customers receive.
机译：如今，每个人都专注于事半功倍。组织一直在寻找削减成本和简化流程的方法，同时仍保持盈利增长。大多数组织还面临着更为严峻的战略和运营挑战，以推动增长。客户满意度和客户忠诚度对收入和盈利能力有重大影响。研究表明，影响客户忠诚度的关键因素之一是客户收到的沟通的相关性和清晰度。

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