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Marketing buzz: outsourcing the customer experience

机译:营销热议:外包客户体验

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At a "Voice of the Customer" conference I attended in September, the presentations ranged from market research, customer segmentation and brand strategy to improving call center performance. One of the presentations that really got me thinking was a case study of TXU's outsourcing collaboration with Capgemini.
机译:在9月我参加的“客户之声”会议上,演讲范围从市场研究,客户细分和品牌战略到改善呼叫中心绩效。真正让我思考的演示文稿之一是TXU与Capgemini外包合作的案例研究。

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