Your actions in the selling situation (what you say and do) are driven by your attitudes (how you think about your work). For this reason, I dis-like the term "sales presentation." A presentation is a one-way process, a monologue during which you "present" your products and services to the customer. If you consider your primary task to be that of making presentations, you become predisposed to monopolizing the situation by doing more telling than selling.
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