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首页> 外文期刊>Electronic Markets >Do Point of Sale RFID-Based Information Services Make a Difference? Analyzing Consumer Perceptions for Designing Smart Product Information Services in Retail Business
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Do Point of Sale RFID-Based Information Services Make a Difference? Analyzing Consumer Perceptions for Designing Smart Product Information Services in Retail Business

机译：基于RFID的销售点信息服务会有所作为吗？分析消费者对零售业务中设计智能产品信息服务的看法

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摘要

The increase in RFID implementation in retail allows the development of smart product information applications. However, literature describes only a few evaluations of RFID retail applications with real consumers. The question that arises is, whether such theoretically possible user-centric ubiquitous computing applications meet user needs and, if so, what method is best to investigate this? For our investigation, we developed a mobile phone application prototype based on Near Field Communication (NFC) to obtain product information at the Point of Sale (PoS). Following the ideas of Davis and Venkatesh (2004) and Abowd ef al. (2005) with an extended pre-prototype approach for application development and evaluation, we conducted two focus groups (10 consumers, 10 sales assistants). While participants considered the NFC technology innovative and very easy to use - the need for further information at the PoS was low and varied between product categories. Our approach found that user opinions about paper-based concepts and real prototypes were different from the findings of Davis and Venkatesh (2004). This paper is the first to evaluate a smart information product system with an existing prototype and real consumers, as well as sales personnel. The findings contribute to the theory of ubiquitous computing by proposing a modified approach to evaluating user acceptance and to refining information system requirements for RFID-based smart products. The findings also reflect the response of sales personnel to RFID penetration in shops, suggest how mobile services can add user benefits, and help in the selection of what is the most beneficial information to present at the PoS.
机译：零售业中RFID实施的增加允许开发智能产品信息应用程序。但是，文献仅描述了针对实际消费者的RFID零售应用评估。出现的问题是，这种理论上可能的以用户为中心的普适计算应用程序是否满足用户需求，如果可以，那么哪种方法最好地对此进行研究？为了进行调查，我们开发了一种基于近场通信（NFC）的手机应用程序原型，以在销售点（PoS）获得产品信息。遵循Davis和Venkatesh（2004）和Abowd等人的想法。 （2005）通过扩展的原型开发方法进行应用程序开发和评估，我们进行了两个焦点小组的调查（10个消费者，10个销售助理）。尽管参与者认为NFC技术具有创新性且易于使用，但PoS上对进一步信息的需求很少，并且在产品类别之间存在差异。我们的方法发现，用户对基于纸张的概念和真实原型的看法与Davis和Venkatesh（2004）的发现不同。本文是第一个评估具有现有原型，真实消费者以及销售人员的智能信息产品系统的文章。通过提出一种改进的方法来评估用户的接受程度并改进基于RFID的智能产品的信息系统要求，这些发现为普适计算理论做出了贡献。调查结果还反映了销售人员对RFID在商店中的渗透的反应，建议移动服务如何增加用户的利益，并帮助选择在PoS上呈现的最有益的信息。

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