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Study on major factors influencing university students' behavior of energy consumption on online tourism in Shijiazhuang

机译:影响石家庄市大学生网络旅游能耗行为的主要因素

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摘要

The major factors influencing university students' behavior of consumption on online tourism in Shijiazhuang include personal motivation, attitude, sense of security and satisfaction. The external factors include price, brand and reputation of the online tourism and tourism websites. Some suggestions for network marketing can be drawn from the features of online tourism consumption: website geared for tourists' needs should be bui have a proper position for the website and establish good relationship with customers; make planning according to the target market and pay attention to the integration between internationalization and localization; introduce new marketing ideas and innovation in the development process to create a professional and high-quality tourism website. Online tourism consumption is a kind of complicated behavior which requires an in-depth study with inter-disciplinary theories and practical research and survey to innovate the theory of consumers' behavior. However, this paper is not systematic and in-depth enough and further study and research are needed in establishing a mechanism model of online tourism consuming behavior.
机译:影响石家庄大学生在线旅游消费行为的主要因素包括个人动机,态度,安全感和满意度。外部因素包括在线旅游和旅游网站的价格,品牌和声誉。可以从在线旅游消费的特征中得出一些网络营销建议:应建立适合游客需求的网站;在网站上拥有适当的位置,并与客户建立良好的关系;根据目标市场进行规划,注重国际化与本地化的融合;在开发过程中引入新的营销理念和创新,以创建一个专业且高质量的旅游网站。在线旅游消费是一种复杂的行为,需要通过跨学科理论的深入研究和实践研究与调查来创新消费者行为的理论。然而,本文还不够系统和深入,需要进一步研究和研究来建立在线旅游消费行为的机制模型。

著录项

  • 来源
    《Energy education science and technology》 |2016年第4期|359-366|共8页
  • 作者单位

    North China University of Science and Technology, Sports Department, Tangshang 063009, China;

    North China University of Science and Technology, Sports Department, Tangshang 063009, China;

    North China University of Science and Technology, Sports Department, Tangshang 063009, China;

    North China University of Science and Technology, Sports Department, Tangshang 063009, China;

    North China University of Science and Technology, Sports Department, Tangshang 063009, China;

    North China University of Science and Technology, Sports Department, Tangshang 063009, China;

    North China University of Science and Technology, Sports Department, Tangshang 063009, China;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Information; Online tourism; College students; Energy consumption;

    机译:信息;在线旅游;大学生;能源消耗;

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