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Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation

机译：特定于家电的反馈和社会比较：来自节能实验的证据

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摘要

The provision of feedback about individual electricity consumption is a widely used approach to promote pro-environmental behavior. This form of feedback typically invokes social comparisons by informing households about their aggregate electricity consumption relative to others. While previous research has shown that aggregate consumption feedback translates into significant energy savings, the potential for further reductions may remain untapped because households lack knowledge about their appliance energy consumption patterns. In this paper, we present evidence from a field experiment, where we provide residents with feedback about their electricity consumption, specific to a high-energy use appliance (i.e. air-conditioner). We provide the relevant social norm information by varying the reference group of each resident. We find that our appliance-specific feedback is a powerful tool to curb electricity consumption. Residents significantly reduce their average air-conditioning usage by 17% in our treatment groups. Notwithstanding, our effects are not driven by comparative feedback with respect to different reference groups. We interpret this as encouraging evidence to promote the use of appliance-specific feedback to realize energy savings.
机译：提供关于个别电力消耗的反馈是一种广泛使用的方法来促进亲环境行为。这种形式的反馈通常通过通知家庭相对于其他人的总电消耗来调用社会比较。虽然以前的研究表明，综合消费反馈转化为显着的节能，但进一步减少的可能性可能仍未删除，因为家庭缺乏对家电能源消耗模式的了解。在本文中，我们提出了来自田间实验的证据，在那里我们提供有关其电力消耗的反馈的居民，具体到高能量使用器具（即空调）。我们通过改变每个居民的参考组提供相关的社会规范信息。我们发现我们的设备特定的反馈是一种强大的遏制电力消耗的工具。居民在治疗组中显着降低了平均空调使用量17％。尽管如此，我们的效果不是通过对不同参考群体的比较反馈而驱动的。我们将其解释为令人鼓舞的证据，以促进使用器具特定的反馈来实现能源节省。

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