Branding: how to own a piece of your customer's mind

Roddy Mullin

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Branding: how to own a piece of your customer's mind

机译：品牌推广：如何拥有客户的心意

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A brand is ownership of a piece of the mind of the customer. It gives instant recall when the brain is triggered by a connection between a need and a solution. Hopefully that trigger is when a customer has a need for a service or product and thinks of yours first. Any size of company or organisation can have a brand. You do not need to be known globally - but you do need to be known in the minds of your clients and potential clients. So the aim is to have a brand known by sufficient people to guarantee a profit. If you are a start-up, you piggyback on someone else's brand, through joint promotions.

机译：品牌是拥有顾客心智的一部分。当需求和解决方案之间的联系触发大脑时，它可以立即召回用户。希望触发条件是客户对服务或产品的需求，并首先考虑您的需求。任何规模的公司或组织都可以拥有品牌。您无需在全球范围内广为人知-但您确实需要在客户和潜在客户的头脑中广为人知。因此，目标是要有足够的人知道的品牌来保证利润。如果您是一家初创企业，则可以通过联合促销来piggy带别人的品牌。

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《Engineering Management Journal》 |2006年第5期|p.38-39|共2页
作者
Roddy Mullin;
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正文语种 eng
中图分类管理学;
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1. Owning a piece of mind: follow these 10 key action steps and become the 'brand' leader in your market [J] . MATT SHOONER Landscape Management . 2003,第6期

机译：一心一意：遵循以下10个关键行动步骤，成为您市场中的“品牌”领导者
2. The Influence of Product Quality, Brand Image, and Quality of Service to Customer Trust and Implication on Customer Loyalty (Survey on Customer Brand Sharp Electronics Product at the South Kalimantan Province) [J] . Peter Halim, Bambang Swasto, Djamhur Hamid, European Journal of Business and Management . 2014,第29期

机译：产品质量，品牌形象和服务质量对客户信任的影响以及对客户忠诚度的影响（南加里曼丹省对客户品牌Sharp电子产品的调查）
3. The Influence of Product Quality, Brand Image, and Quality of Service to Customer Trust and Implication on Customer Loyalty (Survey on Customer Brand Sharp Electronics Product at the South Kalimantan Province) [J] . Peter Halim, Bambang Swasto, Djamhur Hamid, European Journal of Business and Management . 2014,第29期

机译：产品质量，品牌形象和服务质量对客户信任的影响以及对客户忠诚度的影响（南加里曼丹省对客户品牌Sharp电子产品的调查）
4. The Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, on Honda Customer-Based Brand Equity [C] . Meirani Meirani, Abror Abror Padang International Conference on Education, Economics, Business and Accounting . 2019

机译：客户品牌参与，客户满意度和品牌爱情的影响，对本田客户的品牌股权
5. Brand development: The effects of customer brand co -creation on self -brand connection [D] . Bogoviyeva, Elmira 2009

机译：品牌发展：客户品牌共创对自我品牌联系的影响
6. Examining the Relationship of Online Social Networking Sites’ Activities Customers’ Brand Choice and Brand Perception in Health-Related Businesses [O] . Mehrab Nazir, Jian Tian, Iftikhar Hussain, 2020

机译：检查在线社交网站活动客户品牌选择的关系与健康有关的业务的品牌认知
7. What hit the Customer Mind the Most; Corporate Brands or Product Brands in Emerging Markets: A case Study on Pakistan market? [O] . Muhammad Mehmood Aslam, Asad Ur Rehman 2015

机译：什么让客户最关心;新兴市场的企业品牌或产品品牌：巴基斯坦市场案例研究？

Branding: how to own a piece of your customer's mind

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