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Extended Producer Responsibility and Green Marketing: An Application to Packaging

机译：生产者延伸责任制和绿色营销：包装应用

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摘要

Assuming a duopoly market where the producers use packaging recyclability to vertically differentiated their product, we analyse the efficiency of an extended producer responsibility (EPR) to deliver optimal choices of packaging. In this paper, the EPR means that the producers bear the social disposal cost of packaging waste resulting from households' consumption of their product. Disposal of household packaging waste comprises sorting and treatment operations. Therefore, the social disposal cost is the sum of both the sorting and the dumping costs. We confirm that an EPR is not an optimal policy, and then we show that an optimal policy couples an EPR to two bonus/penalty systems: the first one reduces the sorting cost borne by the producers, the second one affects the dumping cost borne by the producers. This optimal policy entails that the producers bear a disposal cost higher (respectively lower) than the social disposal cost when improving packaging recyclability is cost-reducing (respectively costly).
机译：假设一个双头垄断市场，生产者使用包装的可回收性来纵向区分他们的产品，我们将分析生产者扩展责任制（EPR）的效率，以提供最佳的包装选择。在本文中，EPR意味着生产者要承担由于家庭消费其产品而产生的包装废物的社会处置成本。处置家庭包装废物包括分类和处理操作。因此，社会处置成本是分类成本和倾销成本之和。我们确认EPR不是最优政策，然后我们证明最优政策将EPR耦合到两个奖金/罚金制度：第一个减少生产者承担的分拣成本，第二个影响由生产者承担的倾销成本。生产者。当提高包装的可回收性降低了成本（分别是昂贵）时，这种最优政策要求生产者承担的处置成本高于（分别低于）社会处置成本。

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