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Exploring use of new media in environmental education contexts:introducing visitors' technology use in zoos model

机译:在环境教育环境中探索新媒体的使用:在动物园模型中介绍访客的技术使用

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摘要

Modern zoological gardens have invested substantial resources in technology to deliver environmental education concepts to visitors. Investment in these media reflects a currently unsubstantiated belief that visitors will both use and learn from these media alongside more traditional and less costly displays. This paper proposes a model that identifies key factors theorized to influence the likelihood of visitors engaging in technology-delivered media. Using data from two case studies of large National Science Foundation-funded projects in zoos, the authors argue key factors in predicting visitors' technology use in zoos include: intrinsic and extrinsic variables (e.g. learning preference and age), perceived usefulness, perceived ease of use, attraction to technology, intent to use, initial use, and continued use. Future research examining the model components and their effectiveness for predicting use is needed, as well as research comparing the specific learning outcomes from experiences facilitated by technology with learning outcomes from more traditional interpretive techniques.
机译:现代动物园已在技术上投入了大量资源,以向游客提供环境教育理念。对这些媒体的投资反映了一种目前尚未证实的信念,即访客将同时使用这些媒体并从中学习,同时使用更传统且成本更低的展示。本文提出了一个模型,该模型可以识别出理论上影响访客访问技术提供媒体的可能性的关键因素。作者利用来自国家科学基金会资助的大型动物园项目的两个案例研究得出的数据,作者认为,预测访客在动物园中使用技术的关键因素包括:内在和外在变量(例如学习偏好和年龄),感知的实用性,感知的易用性使用,对技术的吸引力,使用意图,初始使用和持续使用。未来的研究需要检查模型的组成部分及其对使用预测的有效性,还需要对技术促进的经验中的特定学习结果与更传统的解释技术的学习结果进行比较的研究。

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