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首页> 外文期刊>Environmental engineering and management journal >ENVIRONMENTAL ISSUES TO PROFILE THE CONSUMERS' ATTITUDE: A LATENT SEGMENTATION APPROACH
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ENVIRONMENTAL ISSUES TO PROFILE THE CONSUMERS' ATTITUDE: A LATENT SEGMENTATION APPROACH

机译：引起消费者态度影响的环境问题：一种潜在的分段方法

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摘要

During the last three decades, the international debate on environmental issues as sustainability in tourism sector has increased due to the fast growth that this kind of tourism has experienced internationally. From a demand-side perspective recent literature highlighted that consumer fundamental beliefs (e.g., value orientations) are shifting toward a higher degree of post materialism which in turn positively affect consumers' pro-environmental attitudes and behaviors. Despite this, it could be argued that there is still a need for deeper investigation of the consumer's attitude towards sustainable tourism especially in regard to specific countries, such as Italy, where very poor research has been published internationally around the topic. Adopting a demand-side perspective, this study was therefore carried out to profile Italian consumers based on their attitude toward environmental and sustainable tourism also considering their socio-demographic characteristics (age, gender, civil status, level of education, occupation and income). To achieve this aim, exploratory and confirmatory factor analyses were used to identify the underpinning dimensions of what is meant by sustainable tourism, and these factors were used to profile the respondent using a latent segmentation approach. Findings reveal that four clusters can be identified (namely: "the absolutes", "the motivated", "the intentionals" and "the skepticals") and that significant differences between these do exist based on socio-demographic characteristics of respondents. Findings provide insights from an under-investigated country (Italy), which is one of the most important sources of the tourism market for European and non-European tourism destinations, thus offering practical recommendations for tourism businesses, policy environmental makers, and destination marketers interested in targeting the Italian tourism demand and/or in promoting further growth of environmental and sustainable tourism.
机译：在过去的三十年中，由于这种旅游业在国际上的快速发展，有关环境问题作为旅游业可持续性的国际辩论日益增多。从需求方的角度来看，最近的文献强调消费者的基本信念（例如，价值取向）正在向更高程度的后唯物主义转变，这反过来又对消费者的环保态度和行为产生积极影响。尽管如此，可以说仍然有必要对消费者对可持续旅游业的态度进行更深入的调查，尤其是针对意大利等特定国家，在国际上有关该主题的研究非常薄弱。因此，本研究采用需求方的观点，根据意大利消费者对环境和可持续旅游业的态度进行介绍，同时考虑其社会人口特征（年龄，性别，公民身份，受教育程度，职业和收入）。为了实现这一目标，采用探索性和确认性因素分析来确定可持续旅游业的基本意义，并使用潜在细分方法将这些因素用于描述受访者。研究结果表明，可以识别出四个类别（即：“绝对”，“有动机”，“故意”和“怀疑者”），并且根据受访者的社会人口统计学特征，它们之间确实存在显着差异。调查结果提供了来自调查不足的国家（意大利）的见解，该国家是欧洲和非欧洲旅游目的地的最重要的旅游市场来源之一，从而为感兴趣的旅游企业，政策环境制定者和目的地营销人员提供了实用建议针对意大利的旅游需求和/或促进环境和可持续旅游业的进一步发展。

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