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Risk Communication and Public Education in Edmonton, Alberta, Canada on the 10th Anniversary of the 'Black Friday' Tornado

机译:“黑色星期五”龙卷风十周年之际,加拿大艾伯塔省埃德蒙顿市的风险交流和公众教育

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摘要

In July 1997, on the 10th anniversary of the great 'Black Friday' Tornado, city officials of Edmonton, the print and broadcast media, agencies dealing in emergency management, and the national weather organisation recounted stories of the 1987, F5 tornado that struck Edmonton on a holiday weekend. The information campaign also presented environmental and educational information regarding a range of protective measures that should be adopted in the event of another tornado strike. A unique opportunity arose to study the effects of the 1997 risk communication campaign, and to assess the extent to which a random sample from the population of Edmonton heard, understood, believed, confirmed, and responded to the low-key, non-urgent, environmental and educational warning messages. These behaviours comprise the General Hazards Risk Communication Model that guided this study, as developed by Mileti, Sorensen, Haas, Blanchard-Boehm and others. We found the following explanatory variables to be statistically significant in predicting whether our survey respondents adopted protective measures towards future occurrences of tornadoes following the information campaign: (1) levels of perceived vulnerability to future occurrences; (2) past experiences with the 1987 tornado event; (3) presentation of new environmental and educational information in the 1997 campaign; and, (4) levels of formal education.
机译:1997年7月,在伟大的“黑色星期五”龙卷风十周年之际,埃德蒙顿市官员,印刷和广播媒体,负责应急管理的机构以及国家气象组织讲述了1987年袭击埃德蒙顿的F5龙卷风的故事。在假期的周末。宣传运动还介绍了有关在再次发生龙卷风袭击时应采取的一系列保护措施的环境和教育信息。有一个独特的机会来研究1997年风险交流活动的效果,并评估埃德蒙顿人群中随机样本听到,理解,相信,确认并回应低调,非紧急,环境和教育警告消息。这些行为包括由Mileti,Sorensen,Haas,Blanchard-Boehm等人开发的指导本研究的一般危险风险交流模型。我们发现以下解释变量在预测我们的调查受访者是否针对信息活动后的未来龙卷风采取了保护措施方面具有统计学意义:(1)感知到的对未来事件的脆弱性水平; (2)1987年龙卷风事件的以往经验; (3)在1997年竞选活动中介绍新的环境和教育信息; (4)正规教育水平。

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