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首页> 外文期刊>European Journal of Communication >Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election
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Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election

机译：Twitter是真正的局外人的竞技场：在2016年美国总统大选中探索特朗普和克林顿的社交媒体活动

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摘要

In the 2016 US presidential election campaign, social media platforms were increasingly used as direct sources of news, bypassing the editorial media. With the candidates' millions of followers, Twitter has become a platform for mass communication and the candidate's main online information channel. Likewise, social media has provided a platform for debating and critiquing the mainstream media by the campaigns and their networks. This article discusses the Twitter strategies of the democratic candidate Hillary Clinton and republican candidate Donald Trump during their US 2016 presidential election campaigns. While the Clinton campaign's strategy confirms theories regarding the professionalisation of election campaigns, the Trump campaign's more amateurish yet authentic style in social media points towards de-professionalisation and even amateurism as a counter-trend in political communication.
机译：在2016年美国总统大选活动中，社交媒体平台越来越多地被用作新闻的直接来源，而绕过了编辑媒体。随着候选人数以百万计的追随者，Twitter已成为大众传播的平台和候选人的主要在线信息渠道。同样，社交媒体提供了一个平台，用于通过竞选活动及其网络来辩论和批评主流媒体。本文讨论了民主党候选人希拉里·克林顿和共和党候选人唐纳德·特朗普在2016年美国总统大选期间的Twitter策略。克林顿（Clinton）竞选活动的策略证实了有关竞选活动专业化的理论，而特朗普（Trump）竞选活动在社交媒体上更为业余但真实的风格指出，专业化乃至业余主义是政治传播的反趋势。

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