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首页> 外文期刊>European journal of information systems >Why the first provider takes it all: the consequences of a low trust culture on pricing and ratings in online sourcing markets
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Why the first provider takes it all: the consequences of a low trust culture on pricing and ratings in online sourcing markets

机译：为什么第一家提供商会全力以赴：低信任度文化对在线采购市场中定价和评级的影响

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摘要

Electronic markets are ruled by price and reputation, and, at least in the case of Online Sourcing Markets (OSM), also by preference for providers the buyer already contracted with. OSM are online markets for software development. Adding Fukuyama's notion of a low trust culture, an argument is advanced why buyers in OSM may give absolute preference to providers with whom they had previous contracts, presenting a special case of neoclassical contracting. Examining all the transactions in one calendar year at a leading OSM supports this proposition. All it took to be given the tender was to be the only bidding provider with at least one successful previous contract with the buyer, rendering pricing and ratings immaterial to bid choice. Only when none of the bidding providers had previous successful projects with the buyer did pricing and rating affect bid choice. The proposition is also consistent with the buyers' comments about their providers. Implications are discussed about how a low trust culture affects OSM behavior.
机译：电子市场受价格和声誉的支配，至少在在线采购市场（OSM）的情况下，电子市场也由已与之签约的提供商优先选择。 OSM是软件开发的在线市场。加上福山（Fukuyama）的低信任文化概念，有人提出了一个论点，即为什么OSM的购买者可以绝对优先考虑与他们先前有合同的提供者，这是新古典合同的一种特殊情况。在领先的OSM上检查一个日历年中的所有交易都支持这一主张。进行招标所要做的只是成为唯一与买方至少有一个成功的先前合同的投标提供者，这使得价格和评级对投标的选择不重要。只有在没有任何投标提供者与买方有过成功项目的情况下，定价和评级才会影响投标选择。该主张也与买家对其供应商的评论一致。讨论了有关低信任度文化如何影响OSM行为的含义。

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