Standardisation versus adaptation of business practices in Europe: 20 years of the Single European Market and two decades of (scarce) research

Gerhard Apfelthaler

首页> 外文期刊>European journal of international management >Standardisation versus adaptation of business practices in Europe: 20 years of the Single European Market and two decades of (scarce) research

【24h】

Standardisation versus adaptation of business practices in Europe: 20 years of the Single European Market and two decades of (scarce) research

机译：欧洲标准化与商业惯例的适应：单一欧洲市场20年和20年（稀缺）研究

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Shortly before and after the creation of the Single European Market and, partially, in the early 2000s, international marketing researchers had shown a vivid interest in the effects of European Union harmonisation on marketing strategies. Questions about the benefits of standardisation or adaptation strategies were asked and propositions were made. The last decade, however, has shown a relative paucity of interest by management scholars in the topic - a void that is being explored by articles in this special section.

机译：在建立单一欧洲市场之前和之后不久，以及部分在2000年代初期，国际市场研究人员对欧盟统一对市场战略的影响表现出了浓厚的兴趣。提出了有关标准化或适应策略的好处的问题，并提出了建议。但是，最近十年来，管理学者对该主题的兴趣相对较少-这个特殊部分的文章正在探讨这一空白。

著录项

来源
《European journal of international management》 |2015年第3期|283-287|共5页
作者
Gerhard Apfelthaler;
展开▼
作者单位

California Lutheran University School of Management, 60 West Olsen, Thousand Oaks, CA 91360, USA;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
standardisation; adaptation; localisation; local responsiveness; homogenisation; heterogenisation; Single European Market, European Union;

机译：标准化;适应;本土化;局部反应;均质化异质化欧盟单一欧洲市场;

相似文献

外文文献
中文文献
专利

1. Standardisation Versus Adaptation - Marketing Communication Strategies of Multinational Companies on the European Textile Market [J] . Grebosz Magdalena, Otto Jacek Fibres & textiles in Eastern Europe . 2017,第3期

机译：标准化与适应-跨国公司在欧洲纺织品市场上的营销传播策略
2. Standardisation Versus Adaptation?– Marketing Communication Strategies?of Multinational Companies on the European?Textile Market [J] . Gr?bosz Magdalena, Otto Jacek Fibres & textiles in Eastern Europe . 2017,第123期

机译：标准化与适应–欧洲纺织品市场上跨国公司的营销传播策略
3. Standardisation and adaptation of firms' export marketing strategies in familiar European and non-familiar non-European markets [J] . Manfred Fuchs, Mariella Koestner European journal of international management . 2015,第3期

机译：在熟悉的欧洲和不熟悉的非欧洲市场中企业出口营销策略的标准化和调整
4. -THE EU LIFE PROGRAMME- OVER 20 YEARS UPGRADING WASTE MANAGEMENT IN EUROPE – GOOD PRACTICE TECHNOLOGY [C] . C. DE LA PAZ, P. FETSIS International Waste Management and Landfill Symposium . 2015

机译：- 欧盟生活编程 - 超过20年升级欧洲废物管理 - 良好的做法和技术
5. International relations theory and European integration: The political economy of the European Monetary System and the Single European Act. [D] . Luchner, Johannes Ernst. 1992

机译：国际关系理论与欧洲一体化：欧洲货币体系的政治经济学和单一欧洲法案。
6. Evolution and management of de novo neoplasm post-liver transplantation: a 20-year experience from a single European centre [O] . Gonzalo Sapisochin, Itxarone Bilbao, Cristina Dopazo, 2011

机译：从头开始肝脏后移植肿瘤的发展和管理：来自单一欧洲中心的20年经验
7. ACC/AHA/ESC guidelines for the management of patients with atrial fibrillation31This document was approved by the American College of Cardiology Board of Trustees in August 2001, the American Heart Association Science Advisory and Coordinating Committee in August 2001, and the European Society of Cardiology Board and Committee for Practice Guidelines and Policy Conferences in August 2001.32When citing this document, the American College of Cardiology, the American Heart Association, and the European Society of Cardiology would appreciate the following citation format: Fuster V, Rydén LE, Asinger RW, Cannom DS, Crijns HJ, Frye RL, Halperin JL, Kay GN, Klein WW, Lévy S, McNamara RL, Prystowsky EN, Wann LS, Wyse DG. ACC/AHA/ESC guidelines for the management of patients with atrial fibrillation: a report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines and the European Society of Cardiology Committee for Practice Guidelines and Policy Conferences (Committee to Develop Guidelines for the Management of Patients With Atrial Fibrillation). J Am Coll Cardiol 2001;38:XX-XX.33This document is available on the World Wide Web sites of the American College of Cardiology (www.acc.org), the American Heart Association (www.americanheart.org), the European Society of Cardiology (www.escardio.org), and the North American Society of Pacing and Electrophysiology (www.naspe.org). Single reprints of this document (the complete Guidelines) to be published in the mid-October issue of the European Heart Journal are available by calling +44.207.424.4200 or +44.207.424.4389, faxing +44.207.424.4433, or writing Harcourt Publishers Ltd, European Heart Journal, ESC Guidelines – Reprints, 32 Jamestown Road, London, NW1 7BY, United Kingdom. Single reprints of the shorter version (Executive Summary and Summary of Recommendations) published in the October issue of the Journal of the American College of Cardiology and the October issue of Circulation, are available for $5.00 each by calling 800-253-4636 (US only) or by writing the Resource Center, American College of Cardiology, 9111 Old Georgetown Road, Bethesda, Maryland 20814. To purchase bulk reprints specify version and reprint number (Executive Summary 71-0208; full text 71-0209) up to 999 copies, call 800-611-6083 (US only) or fax 413-665-2671; 1000 or more copies, call 214-706-1466, fax 214-691-6342; or E-mail: pubauth@heart.org. A report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines and the European Society of Cardiology Committee for Practice Guidelines and Policy Conferences (Committee to Develop Guidelines for the Management of Patients With Atrial Fibrillation) Developed in Collaboration With the North American Society of Pacing and Electrophysiology [O] . Fuster Valentin, Rydén Lars E., Asinger Richard W., 2001

机译：ACC / AHA / ESC治疗房颤患者指南31该文件于2001年8月获得美国心脏病学会董事会，2001年8月美国心脏协会科学咨询与协调委员会以及欧洲心脏病学会的批准以及实践指南和政策委员会会议（2001年8月）。32引用本文件时，美国心脏病学会，美国心脏协会和欧洲心脏病学会将赞赏以下引用格式：Fuster V，RydénLE，Asinger RW，Cannom DS，Crijns HJ，Frye RL，Halperin JL，Kay GN，Klein WW，LévyS，McNamara RL，Prystowsky EN，Wann LS，Wyse DG。 ACC / AHA / ESC治疗房颤患者的指南：美国心脏病学会/美国心脏协会实践指南工作组和欧洲心脏病学会实践指南委员会和政策会议的报告（制定指南委员会）用于房颤患者的治疗）。 J Am Coll Cardiol 2001; 38：XX-XX.33本文件可在美国心脏病学会（www.acc.org），美国心脏协会（www.americanheart.org），欧洲的万维网站点上找到心脏病学会（www.escardio.org）和北美起搏和电生理学会（www.naspe.org）。可致电+44.207.424.4200或+44.207.424.4389，传真+44.207.424.4433或写信给Harcourt Publishers，以获取本文档（完整的准则）的单份重印本（完整的准则），该印刷本将于10月中旬出版。欧洲心脏杂志，ESC指南–转载，英国伦敦詹姆斯敦路32号，NW1 7BY。短版（执行摘要和建议摘要）的单版重印在《美国心脏病学会杂志》十月刊和《循环》十月刊上，致电800-253-4636（仅美国），每本售价5.00美元。）或写信给美国心脏病学院资源中心，地址是：马里兰州贝塞斯达市Old Georgetown Road 9111，邮编20814。要购买批量转载，请指定版本和转载编号（执行摘要71-0208；全文71-0209），最多999份，致电800-611-6083（仅限美国）或传真413-665-2671； 1000或更多副本，请致电214-706-1466，传真214-691-6342;或电子邮件：pubauth@heart.org。美国心脏病学会/美国心脏协会实践指南工作组和欧洲心脏病学会实践指南和政策会议（制定房颤患者治疗指南委员会）的报告是与北方合作开发的美国起搏与电生理学会

Standardisation versus adaptation of business practices in Europe: 20 years of the Single European Market and two decades of (scarce) research

摘要

著录项

相似文献

相关主题

期刊订阅