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首页> 外文期刊>European journal of international management >Extending Porter's generic strategies: from three to eight
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Extending Porter's generic strategies: from three to eight

机译：将Porter的通用策略扩展：从三个扩展到八个

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摘要

Porter's generic strategies have been well received in the field of strategic management. However, this does not mean that the generic strategy concept itself is without criticism. Porter himself was not satisfied with his original generic strategies; he therefore introduced three additional strategies, i.e. variety-based, needs-based and access-based strategies. However, the relationship between Porter's original models and the new model is not clear. This paper clarifies this problem and integrates the different models into a new framework of eight strategies, by adding one more criterion, competitive target. The new framework of this paper may look a little complicated, but it is in fact more simplified than the three different models suggested by Porter. The real benefit of this new model is that it can explain the real-world cases better than the original Porter frameworks. This paper then introduces two new concepts, capturing the core and broadening without diluting, which are useful in reconciling some conflicting issues on the 'stuck-in-the-middle vs. mixed strategy' debate. A set of case studies of the automobile industry are conducted to support the new framework and concepts proposed in this paper.
机译：波特的通用策略在战略管理领域广受欢迎。但是，这并不意味着通用策略概念本身就不会受到批评。波特本人对他最初的通用策略并不满意。因此，他介绍了另外三种策略，即基于品种，基于需求和基于访问的策略。但是，波特的原始模型与新模型之间的关系尚不清楚。本文通过添加更多标准，竞争目标，阐明了这个问题并将不同的模型集成到八种策略的新框架中。本文的新框架可能看起来有些复杂，但实际上比Porter建议的三种不同模型更为简化。这种新模型的真正好处是，与原始的Porter框架相比，它可以更好地解释实际案例。然后，本文介绍了两个新概念，即抓住核心和扩大而不稀释，这对于调和“中间战略与混合战略”辩论中的一些矛盾问题很有用。为了支持本文提出的新框架和概念，进行了一系列汽车行业的案例研究。

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