Export performance: insights on the Spanish wine industry

Isabel Bardaji; Julio Estavillo; Belen Iraizoz

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Export performance: insights on the Spanish wine industry

机译：出口表现：对西班牙葡萄酒行业的见解

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This paper examines the relative importance of intention in an export performance model using data from a postal survey of a sample of Spanish wineries. The results show that a more active intention to export has some predictive value for success in foreign markets. Other contributory factors include professional experience, firm size, geographical location and institutional support.

机译：本文使用来自西班牙葡萄酒厂样本的邮政调查数据，检验了意图在出口绩效模型中的相对重要性。结果表明，更积极的出口意图对于在国外市场取得成功具有一定的预测价值。其他促成因素包括专业经验，公司规模，地理位置和机构支持。

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来源
《European journal of international management》 |2014年第4期|392-414|共23页
作者
Isabel Bardaji; Julio Estavillo; Belen Iraizoz;
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作者单位

Departamento de Economia y Ciencias Sociales Agrarias, Escuela Tecnica Superior de Ingenieros Agronomos, Universidad Politecnica de Madrid, Ciudad Universitaria, s, 28040 Madrid, Spain;

Departamento de Economia y Ciencias Sociales Agrarias, Escuela Tecnica Superior de Ingenieros Agronomos, Universidad Politecnica de Madrid, Ciudad Universitaria, s, 28040 Madrid, Spain;

Departamento de Economia, Universidad Publica de Navarra, Campus de Arrosadia, 31006 Pamplona, Navarra, Spain;

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正文语种 eng
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关键词
wine industry; export intention and performance;

机译：葡萄酒行业;出口意向和表现;

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Export performance: insights on the Spanish wine industry

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