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Bridging the determinist-interpretivist divide in intercultural competence research

机译：弥合跨文化能力研究中的确定性解释主义鸿沟

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摘要

This conceptual paper identifies and addresses limitations related to the conception of culture prevalent in intercultural competence research in both the management and marketing fields. Taking advantage of insights from both fields, it suggests means of addressing these limitations as productive avenues for future investigation. Doing so requires bridging the divide between determinist and interpretivist definitions of culture, which the paper accomplishes by building on Bourdieu's theoretical framework. This approach facilitates resolutions to three main criticisms of intercultural capital that emerge in light of the determinist-interpretivist divide: an overly static conceptualisation conflating culture and nation, underexplored power relations in the definition and development of intercultural competences, as well as a dearth of socio-historic contextualisation of intercultural competences. The paper contributes to existing knowledge by proposing directions for future research building on these points of criticism, thereby supporting cross-fertilisation between marketing and management research.
机译：该概念文件确定并解决了在管理和营销领域跨文化能力研究中与普遍文化概念相关的限制。利用这两个领域的见解，它提出了解决这些局限性的方法，作为将来进行调查的有效途径。这样做需要弥合文化的确定性和解释性定义之间的鸿沟，本文通过以布迪厄的理论框架为基础来实现。这种方法有助于解决因决定论者与解释者之间的分歧而出现的对跨文化资本的三种主要批评：将文化和国家融合在一起的过分静态的概念化，在跨文化能力的定义和发展中探索不足的权力关系，以及缺乏社会能力跨文化能力的历史背景。本文通过在批评的这些点上提出未来研究的方向，从而为现有知识做出了贡献，从而支持了营销与管理研究之间的交叉交流。

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