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首页> 外文期刊>European journal of marketing >Relationship between the dominant social paradigm,materialism and environmental behaviours in four Asian economies
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Relationship between the dominant social paradigm,materialism and environmental behaviours in four Asian economies

机译：亚洲四个经济体的主要社会范式，唯物主义与环境行为之间的关系

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Purpose - This papers aim is to test the relationships between the Dominant Social Paradigm (DSP),materialism, environmental concern, and environmental behaviours, in four Asian economies. It examines the relationships between these constructs and identifies that the model of the relationship is applicable in regions with different cultural foundations.Design/methodology/approach - A sample of 1,174 consumers from four Asian economies with a strong Chinese background - mainland China (364), Hong Kong (260), Taiwan (289), and Singapore(261) - were recruited through an international online panel provider. Structural equation modelling was used to test the hypothesised relationships in the proposed model.Findings - The relationships within the model were all confirmed, with the exception of the link between the DSP and environmental concern, which was positive, which suggests that within these Asian economics there may be a realisation that consumption and the environment are intertwined.DSP was found to influence the dimensions of materialism and materialism negatively impacted on environmental concern. Environmental concern in turn increased direct and indirect environmental behaviours.Originality/value - This research is the first to look at the application of the Dominant Social Paradigm in Asian economies and shows that it applies in that context, although the relationships do differ to those identified in past research in Western economies. The model linking the DSP,materialism, environmental concern and environmental behaviours showed that most relationships are generalisable. However, the positive relationship between the DSP and environmental concern suggests that consumers in Asian economies appear to make a connection between consumption and its environmental impacts.
机译：目的-本文的目的是测试四个亚洲经济体的主要社会范式（DSP），物质主义，环境关注和环境行为之间的关系。它研究了这些构造之间的关系，并确定了这种关系模型适用于具有不同文化基础的地区。设计/方法论/方法-来自具有中国背景的四个亚洲经济体的1,174名消费者的样本-中国大陆（364） ，香港（260），台湾（289）和新加坡（261）-是通过一家国际在线专家组提供的。发现-模型中的关系都得到了确认，除了DSP和环境问题之间的联系是肯定的，这表明在这些亚洲经济学中人们可能意识到消费与环境是相互交织的。DSP被发现影响了唯物主义的维度，而唯物主义则对环境问题产生了负面影响。对环境的关注反过来又增加了直接和间接的环境行为。原创性/价值-这项研究是第一个研究“主导社会范式”在亚洲经济体中的应用的研究，并表明了它在这种背景下的适用性，尽管两者之间的关系确实有所不同。在西方经济的过去研究中。将DSP，物质主义，环境关注和环境行为联系起来的模型表明，大多数关系都是可概括的。但是，DSP与环境问题之间的积极关系表明，亚洲经济体的消费者似乎在消费与其对环境的影响之间建立了联系。

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