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The franchise relationship in China: agency and institutional theory perspectives

机译：中国的特许经营关系：代理和制度理论视角

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Purpose - The purpose of this study is to explore the franchise relationship in China, focusing on the relational constructs of power, control, support and conflict in this developing franchise environment. Agency theory has dominated franchise research. A more rounded theoretical interpretation of the franchising relationship is offered by employing both agency theory and institutional theory perspectives. Design/methodology/approach - The study adopts an interpretive approach, employing in-depth interviews with franchisors and franchisees in nine franchise organisations operating in the retail sector in China. It contributes a fuller understanding of how to manage the research process in China. Findings - The study reveals how the relational constructs of power, control, support and conflict are manifest in the franchise relationship in China. The explanatory power of agency theory is apparent when viewed in terms of the vertical agency problem. However, free-riding outside the franchise system, in the form of counterfeiting, mitigates against the occurrence of free-riding within it. With regard to institutional theory, we demonstrate that the regulatory institutional pillar is a crucial foundation for the franchise relationship. Practical implications - The study offers insights for franchisors and franchisees considering franchise relationships in China. Originality/value - For the first time in the literature, this study offers insights into key elements of the franchise relationship in China. Employing both agency and institutional theories facilitates a rounded explanation of the developing franchise environment in China.
机译：目的-这项研究的目的是探索中国的特许经营关系，着眼于这种发展中的特许经营环境中权力，控制，支持和冲突的关系构造。代理理论主导了特许经营研究。通过运用代理理论和制度理论视角，可以更全面地了解特许经营关系。设计/方法/方法-该研究采用一种解释性方法，对中国零售业的9家特许经营组织的特许经营者和特许经营者进行了深入访谈。它有助于更​​全面地了解如何管理中国的研究过程。调查结果-研究揭示了权力，控制，支持和冲突的关系结构在中国的特许经营关系中如何体现。从纵向代理问题的角度来看，代理理论的解释力显而易见。但是，以伪造的形式在特许经营体系之外进行搭便车，可以缓解其中发生的搭便车现象。关于制度理论，我们证明了监管制度支柱是特许关系的重要基础。实际意义-该研究为考虑中国特许经营关系的特许经营者和特许经营者提供了见识。原创性/价值-此项研究首次在文献中提供有关中国特许经营关系关键要素的见解。同时采用代理理论和机构理论有助于对中国不断发展的特许经营环境做出全面的解释。

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