In an increasingly globalised and eco conscious world, creating synergies among all involved in supply chains is becoming more than important; it is imperative. An industry outsider may be surprised, then, that carriers and shippers have yet to form a relationship of seamless communication and mutual respect and convince each other that they have more in common than they think and need to work closely if they want to tackle issues that concern them both. Admittedly, tnis may De partly to do with the fact that, until recently, carriers did not have an official incorporated organisation represent ing global shippers they could talk to," Chris Welsh, first secretary general of the Global Shippers' Forum (GSF), explained to Fairploy. But following GSF's restructuring several months ago, this has changed.
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