All at 'C' with Costa

Richard Clayton

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All at 'C' with Costa

机译：与哥斯达黎加全都在“ C”

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Finding a logo - or even a letter -that will be instantly recognisable around the world is the dream of all marketing executives. There are few logos in shipping as well known as Costa's famous 'C', The giant 'C' in inverted commas with the sub-heading "Giacomo Costa fu Andrea" was first unveiled in 1947. At first the colours were very much softer than today, and during the 1950s the blue and yellow became more distinct. An important innovation was made in 1958. which was to include the profile of the Federico C. one of the stars of the Costa fleet, a flagship not only for the company, but also for the very concept of cruise holidays. That profile remained part of the logo until the early 1990s.

机译：寻找一个徽标-甚至一个字母-将在世界范围内立即被识别是所有营销主管的梦想。航运中很少有徽标，如哥斯达黎加著名的'C'字样，反逗号中的巨型'C'字样，副标题为“ Giacomo Costa fu Andrea”，于1947年首次亮相。今天和1950年代，蓝色和黄色变得更加鲜明。 1958年进行了一项重要的创新。这包括了Federico C的形象。Costa舰队的明星之一，不仅是公司的旗舰，也是邮轮假期概念的旗舰。直到1990年代初，该轮廓一直是徽标的一部分。

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《Fairplay International Shipping Weekly》 |2008年第6498期|p.36|共1页
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Richard Clayton;
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机译：Flora Costa marques的职业生涯：aurora afonso Costa护理学校的前学生（1950-1983）Flora Costa marques的专业托盘：护士学校的前校友aurora de afonso Costa（1950-1983） Flora Costa marques的专业轨迹：afonso Costa护理学院aurora的前学生（1950-1983）
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All at 'C' with Costa

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