Consumer behavior has undergone several changes in recent years. Some of these changes were driven by the global recession, some by the expansion of the Internet and others are a result of the increased emphasis on health and nutrition globally. This evolution of consumer behavior, however, has impacted the expectations from products on the retail shelf significantly. One big, yet subtle, difference that we have observed in recent years is the elevated role of packaging in communicating products' value proposition and differentiating them on the shelf where they compete against a myriad of others like them. Where labels have and will continue to play a prominent role in reflecting manufacturers' brands, packaging has taken on greater responsibility.
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