Brand owners and retailers pressured into finding alternatives to plastics packaging may simply replace current problems with different future ones, potentially resulting in much higher carbon footprints, while having no impact on whole-system sustainability, according to the author of a new report. Independent think-tank the Green Alliance last month published its Plastic Promises report, sparking industry and media debate. Author and head of resource policy Libby Peake included comment from representatives of brands and retailers about perceptions of plastics and the alternatives.
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