Frozen food manufacturers should not concentrate on finding "a single new product development (NPD) silver bullet"to increase sales but, instead, segment their offerings to particular types of shoppers. That's the view of Leendert Den Hollander, chief executive at Young's Seafood, who added that brand execution and providing consumers with "new news" were also more important.
展开▼
机译：冷冻食品制造商不应专注于寻找“单一新产品开发（NPD）的白银子”来增加销售，而应将其产品细分给特定类型的购物者。这就是Young's Seafood首席执行官Leendert Den Hollander的观点，他补充说品牌执行力和向消费者提供“新新闻”也更为重要。
展开▼
