Frozen food manufacturers and retailers need to unite and splash the cash to stem the flow of negative press reports that are engulfing the sector, claims a senior executive at Iceland. Nigel Broadhurst, the firm's buying director, said now was the time to take action and plough cash into the British Frozen Food Federation's (BFFF's) publicity drives. Broadhurst was speaking at the BFFF's annual conference in Warwickshire in the wake of the horsemeat scandal.
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