With a projected global population of 10.5 billion, over 70% will likely live in urban areas by 2050. This increase in urbanisation will mean a change in lifestyles and consumpt1ion patterns for a large number of people. Combined with rising incomes, we can expect a further diversification of diets resulting in less consumption of grains and other staples and more consumption of meat, dairy products, vegetables, fruits and fish. There will also be an increase in the demand for semi-processed and ready to eat foods.
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