That's according to "The Healthy Eating Evolution," an IRI Times and Trends Report from Chicago-based Information Resources Inc.rnThis is an enormous growth opportunity but it will require more great-tasting fruit, vegetable and whole-grain products throughout the store, education regarding specific health benefits and clear identification of these products in the store. For Maine grocer Hannaford Brothers, a bold experiment in providing shelf tags with nutritional ratings for products paid off with significantly higher sales among select healthier items.
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