Uncle Ben's Ready Rice delivers speed and easy clean-up but fails short on flavor and price. Rice is a grain so old its origins can only be guessed. A grain so culturally important that it is part of the creation myths of much of Asia. For over half of the world's population, rice is a staple. With over 80,000 varieties of rice in the world, the culinary possibilities are endless. Rice invites innovation. From flavored rices to Rice-a-Roni to frozen bowls of rice and vegetables, the category has utilized form, flavor and packaging to drive innovation. Uncle Ben's set out to produce a rice that could provide a good-tasting entree complement while enabling cooking convenience. The 90-second cook time and microwave preparation in the pouch enable thisrice product to become an extremely quick side dish Or a snack.
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