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The dining experience: do restaurants satisfy customer needs?

机译：用餐经验：餐厅是否满足客户需求？

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摘要

This is an exploratory paper where the main idea is to develop an analysis of dining as a multidimensional experience. In order to assess the relative importance of various aspects of restaurant services, customers were asked to estimate their willingness to pay for six aspects of the dining experience: food, service, fine cuisine, restaurant interior, good company and other customers. Customers were asked to evaluate an ideal restaurant experience as well as their latest restaurant experience. Thus the actual evaluation could be compared with an ideal value to explore where restaurants have opportunities to enhance customers' restaurant experiences. Results clearly indicate that social needs are important for customers at evening restaurants whereas physiological needs dominate for customers at lunch restaurants.
机译：这是一份探索性论文，其主要思想是对餐饮进行多层面的体验分析。为了评估餐厅服务各个方面的相对重要性，要求顾客估计他们愿意为就餐体验的六个方面付费：食物，服务，精美美食，餐厅内部装饰，好公司和其他顾客。要求顾客评估理想的餐厅体验以及他们最新的餐厅体验。因此，可以将实际评估与理想值进行比较，以探索餐厅在哪些地方有机会增强顾客的餐厅体验。结果清楚地表明，社交需求对夜餐厅的顾客很重要，而生理需求对午餐饭店的顾客来说则占主导地位。

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