If you listen to the marketing hype, assets devoted to ESG-industry jargon for investments sensitive to environmental, social and governance issues-account for some $8.7 trillion, double the amount just five years ago. That's great news for the planet, right? Not so fast. Much of the growth is a matter of semantics. What were once run-of-the-mill value or growth funds are being reclassified as sustainable or ESG-friendly.
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