A New Experience For Mobile Lives

LEWIS DVORKIN

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A New Experience For Mobile Lives

机译：移动生活的新体验

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An omega ad jumped out at me as I scrolled down a lengthy New York Times Olympics story on my iPhone a few weeks ago. I expected it to link to a product pitch. What I got was a timely and relevant "editorial" experience, much like newsrooms produce. I thought the destination screen might be the work of T Brand Studio, the Times' custom publishing group. In fact, Planet Omega was the watchmaker's handiwork. I e-mailed the link to our chief revenue officer. His reply: "Welcome to Microsite 3.0."

机译：几周前，当我在iPhone上滚动冗长的《纽约时报》奥运故事时，一个欧米茄广告突然向我扑来。我希望它可以链接到产品推介。我得到的是及时和相关的“编辑”体验，就像新闻编辑室制作的那样。我以为目标屏幕可能是《纽约时报》的自定义发布小组T Brand Studio的工作。实际上，欧米茄星球是制表师的手工。我通过电子邮件将链接发送给了我们的首席收入官。他的回答是：“欢迎使用Microsite 3.0。”

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《Forbes》 |2016年第4期|20-20|共1页
作者
LEWIS DVORKIN;
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收录信息美国《科学引文索引》(SCI);
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正文语种 eng
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A New Experience For Mobile Lives

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