His career has been marked mostly by vertiginous highs, but LeBron James has never enjoyed a week quite like the one he had from Oct. 22 to Oct. 30, which featured a new shoe, a new sponsor campaign, the start of his Cleveland redemption tour-and, oh, a new baby. On Oct. 22 James and his wife welcomed their third child, daughter Zhuri Nova. Days later Nike unveiled the LeBron 12, its newest sneaker in a line that grossed $300 million in the U.S. alone last year. During the same nine-day stretch his latest corporate partner, Kia Motors, debuted a TV campaign in which James extols its 2015 luxury sedan. (James' ad work for McDonald's, Coca-Cola and others makes him the top-earning pitchman in team sports; he pulled in $53 million off the court last year.)
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