When consulting firm Accenture dropped Tiger Woods-and Tag Heuer, Gatorade, Gillette and doubtless others to come put him on ice-you could chalk it up to his tarnished reputation. But the unceasing focus on Woods is concealing a more substantial trend in the world of corporate sponsorship spending: Marketers are growing wary of, if not downright antagonistic toward, sports endorsements and sponsorships.
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