Orascom Telecom: Operating on a Global Scale, One Customer at a Time

Khaled Blchara

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Orascom Telecom: Operating on a Global Scale, One Customer at a Time

机译：Orascom Telecom：在全球范围内运营，一次拥有一个客户

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Orascom Telecom is developing a service in Egypt for downloading full-length Arab movies to mobile phones, legally and without cost. Through its subsidiaries and affiliates in Egypt, the Middle East, Asia and Canada, the holding company is piloting mobile advertising;rnin Pakistan and Bangladesh it is testing mobile banking; and in Canada and Egypt it is rolling out "software as a service."

机译：Orascom Telecom正在埃及开发一项服务，将合法的阿拉伯电影免费下载到手机上。控股公司通过其在埃及，中东，亚洲和加拿大的子公司和分支机构，正在试行移动广告；在巴基斯坦和孟加拉国，它正在测试移动银行业务；在加拿大和埃及，它正在推出“软件即服务”。

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《Forbes》 |2010年第2期|P.a4|共1页
作者
Khaled Blchara;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Orascom Telecom: Operating on a Global Scale, One Customer at a Time

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