She's Got Sole

Victoria Murphy Barret

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She's Got Sole

机译：她只有脚

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In February 2003 Tina Aldatz-Norris was in a classic small business squeeze. She nearly lost Foot Petals, the fast-growing shoe cushion firm she'd founded two years before, just as she landed her largest order. Retailer Stein Mart bought 30,000 pairs of Tip Toes, a small, flower-shaped foot pad for high-heeled shoes. The order for the dainty cushions, worth $75,000, was huge compared with the $500 purchases made by the specialty boutiques that were Aldatz-Norris' primary customers. She couldn't fill it.

机译：2003年2月，蒂娜·阿尔达兹·诺里斯（Tina Aldatz-Norris）陷入了典型的小型企业竞争。当她获得最大订单时，她差点丢掉了两年前成立的快速成长的鞋垫公司Foot Petals。零售商斯坦因·马丁（Stein Mart）购买了30,000双Tip Toes，这是一个小花形脚垫，用于高跟鞋。与作为Aldatz-Norris主要客户的专业精品店的500美元购买相比，价值75,000美元的精致靠垫订单金额巨大。她无法填补。

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来源
《Forbes》 |2008年第2期|p.58-59|共2页
作者
Victoria Murphy Barret;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类世界经济问题;
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She's Got Sole

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