In a Crowded Real Estate Market, Abyaar Rises Above the Rest

Marzooq Rashed Al-Rashdan

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In a Crowded Real Estate Market, Abyaar Rises Above the Rest

机译：在拥挤的房地产市场中，Abyaar超越了其他人

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In a city where most property is purchased "off plan," which means before projects have been completed or even started, Abyaar did the reverse with its VentiQuattro Tower in the luxury Dubai Marina district. In May, the company made history by being the first developer in the city to put units up for sale only after completion.rnThe emirate of Dubai is full of luxury real estate projects, but Kuwaiti boutique luxury developer Abyaar Real Estate Development saw an opportunity in the even more rarified ultra-high end of the market.rnThe company has developedjoint ventures and collaborations with some of the world's most famous designers and architects. Together they are designing and building residential, commercial, retail and hospitality projects in prime locations that feature innovative architecture and "aspirational" interiors, according to Marzooq Rashed Al-Rashdan,Vice Chairman and Managing Director of Abyaar.

机译：在大多数房产都是“按计划购买”的城市中，这意味着在项目完成甚至开始之前，Abyaar在豪华的迪拜码头区的VentiQuattro塔进行了逆转。今年5月，该公司成为该市第一家仅在竣工后才出售单位的开发商，从而创造了历史。迪拜酋长国到处都是豪华房地产项目，但科威特精品奢侈品开发商Abyaar Real Estate Development看到了机遇。该公司与世界上一些最著名的设计师和建筑师建立了合资企业和合作伙伴关系。根据Abyaar副董事长兼董事总经理Marzooq Rashed Al-Rashdan的说法，他们一起在具有创新建筑和“理想”内饰的黄金地段设计，建造住宅，商业，零售和酒店项目。

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《Forbes》 |2008年第1期|124|共1页
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Marzooq Rashed Al-Rashdan;
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收录信息美国《科学引文索引》(SCI);
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正文语种 eng
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机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

In a Crowded Real Estate Market, Abyaar Rises Above the Rest

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