In 1519 hernan cortes scuttled his ships upon arrival in Veracruz, Mexico. Vastly outnumbered, his 600 soldiers decided that they would either defeat the Aztecs or perish trying. By making defeat worse, Cortes increased his chance of victory. And conquer he did. While we can't all scuttle our ships, we can use this same type of commitment strategy to help us lose weight, stop smoking, exercise more or achieve just about any goal.
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