You would have thought they were at an Eminem concert—450 rowdy British executives at a conference hall in a downtown London hotel. Only this was a monthly gathering of digerati featuring a speaker from Scient, the San Francisco-based Internet consultancy. At the end of the keynote speech, "E-business: Lead or Get Crushed," the crowd rose from their seats, and, on the speaker's cue, bellowed, "We're on fire!" To be sure, the drinks helped loosen that British reserve. But the crowd of potential customers seemed genuinely jazzed by what Scient had to offer. One client came out of it, and the company hired several people who were in the audience.
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