Niall fitzgerald's career bubble almost burst in the soap wars of 1994. He was chief of Unilever Pic's soap division when it rolled out Persil Power, a laundry powder that packed an extra scrubbing chemical. Persil Power scrubbed so hard that it ate right through some fabrics. The British press had a field day—"It's Official! Persil Can Rot Your Knickers." Archrival Procter & Gamble gleefully aired the dirty laundry in ads displaying shredded boxer shorts.
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