Must-fix TV

Robert La Franco

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Must-fix TV

机译：必修电视

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General Electric boss Jack Welch can't be too happy with NBC these days. For four years his broadcast division has been tops in the business, winning in overall viewers, prized demographics and upfront ad sales. Strutting its stuff, the network shamelessly promoted itself as "Must-See TV"—and it was. Until this year. Today the wheels are rattling off. NBC's prime-time viewership has fallen 17% from a year ago, while viewers aged 18 to 49—the group coveted most by advertisers—have dropped by a staggering 24% when you count the boost last year from the World Series and Super Bowl on nbc; even excluding it, that group is down 18%.

机译：如今，通用电气的老板杰克·韦尔奇（Jack Welch）对NBC不太满意。四年来，他的广播部门一直是行业中的佼佼者，赢得了整体观众，珍贵的人口统计特征和前期广告销售。该网络tting着脚，毫不客气地将自己提升为“必看电视”。直到今年。今天，车轮在嘎嘎作响。 NBC的黄金时段收视率比一年前下降了17％，而18岁至49岁的观众（该群体最受广告商的追捧）却下降了惊人的24％。 nbc;即使不包括在内，该群体也下降了18％。

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《Forbes》 |1999年第5期|p.55-56|共2页
作者
Robert La Franco;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类世界经济问题;
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Must-fix TV

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