Star power, star brands

Ben Pappas

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Star power, star brands

机译：明星力量，明星品牌

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It takes a fair amount of effort to convert mere celebrity into brand equity. Entertainers, athletes, authors and politicians work pretty hard at it. "Let's party!" bellowed Minnesota Governor Jesse (The Body) Ventura from the Target Center stage two months ago. A capacity crowd of 14,000 roared as the onetime pro wrestler, clad in a Jimi Hendrix T shirt and skull-and-hoop earrings, struck up the band. Rock music blared as the inaugural festivities drew to a close.

机译：为了将单纯的名人转化为品牌资产，需要付出大量的努力。艺人，运动员，作家和政治家为此付出了巨大的努力。 “狂欢吧！”明尼苏达州州长Jesse（The Body）Ventura在两个月前从Target Center舞台吼叫。当时只有一万四千名职业摔跤手，穿着吉米·亨德里克斯（Jimi Hendrix）T恤和骷髅头耳环，吸引了一大批观众。开幕庆典临近尾声时，摇滚音乐大放异彩。

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《Forbes》 |1999年第6期|p.188-191194-196|共7页
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Ben Pappas;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类世界经济问题;
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Star power, star brands

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