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Strategic foresight of xerox servitization: look back and look forward

机译：Xerox Servizization的战略远见：回顾并期待

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Purpose - This study aims to explore the strategies of Xerox Corporation (Xerox) in the copier industry, as its inception to date. In particular, it examines the process of Xerox's creating platform advantage (the capability to engender an increasing future and continuing success of new innovations or businesses). The study provides insights on Xerox's pursuit of specific strategies in managing technological innovations in the midst of fierce market competition. Design/methodology/approach - The research study uses a case study methodology to explore the strategic foresight of Xerox servitization. The study develops the new methodological tool to analyse the process of technology platform and business platform creation. The model can be applied to any industry to understand the pursuit of strategies in high-tech based market competition. Findings - The analyses of Xerox's strategies, as its inception to date, have revealed the process of platform creation (technology platform and business platform), which enabled Xerox to enjoy a continuing advantage. The results have shown that the pursuit of specific strategy is motivated by risk considerations as much as by a search for profit. Xerox has continually upgraded its platforms to get ready for the competition under the digital transformation of servitization. Originality/value - The main contribution of this research study is the development of a new methodological framework, which can be used to analyse the process of platform creation in any industry. The new framework introduces a dynamic concept (rather than a static concept generally found in the previous literature) of technology and business platforms. This research study contributes to the body of knowledge in the areas of strategic management of innovation.
机译：目的 - 本研究旨在探讨复印机行业施乐公司（Xerox）的策略，因为迄今为止的成立。特别是，它检查了Xerox的创造平台优势的过程（能够增加未来的未来和新创新或企业的持续成功）。该研究提供了对Xerox在激烈的市场竞争中管理技术创新方面的具体策略的见解。设计/方法/方法 - 研究研究采用案例研究方法来探讨施乐驾驶的战略远见。该研究开发了新的方法工具，分析了技术平台和商业平台创作过程。该模型可应用于任何行业，以了解基于高科技市场竞争中的策略。调查结果 - Xerox战略的分析，因为迄今为止的成立，揭示了平台创作（技术平台和商业平台）的过程，使Xerox能够享受持续的优势。结果表明，追求具体策略的风险考虑因素是寻求利润的问题。 Xerox不断升级其平台，以便在培训的数字转型下准备竞争。原创性/价值 - 本研究研究的主要贡献是开发一种新的方法论框架，可用于分析任何行业的平台创作过程。新框架介绍了一种动态概念（而不是在先前文献中发现的动态概念（而不是在先前文献中发现的静态概念）。该研究有助于在创新战略管理领域的知识体系。

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