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TECHNOLOGY INTELLIGENCE: BASIS FOR SMART BUSINESS STRATEGIES

机译：技术智能：智能业务战略的基础

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The current economic environment has many business leaders focused almost exclusively on cost reduction, given Wall Street's demands for earnings (short-term orientation). Still, mature companies in all industries must think about profit streams of the future. Of course, entering a new business is a difficult challenge for any organization because new ventures take precious management attention and require large resource investments. Moreover, the odds that new business will fail are so high that many companies are discouraged from even trying to enter new markets, no matter what the potential reward. When a company is committed to entering a new market, though, it must carefully map out the various scenarios, account for all variables and degrees of uncertainty, develop an appropriate posture given its organizational profile, craft a thoughtful strategy predicted upon strong analytics, and deliver operational excellence in execution. This process should help firms minimize the chances of failure and maximize the odds of success.
机译：考虑到华尔街对收入的需求（短期方向），当前的经济环境使许多企业领导人几乎完全专注于降低成本。尽管如此，所有行业的成熟公司都必须考虑未来的利润流。当然，对于任何组织而言，进入新业务都是一项艰巨的挑战，因为新企业需要管理层的宝贵关注，并需要大量资源投资。而且，新业务失败的几率非常高，以至于无论潜在的回报如何，许多公司都不愿尝试进入新市场。但是，当一家公司致力于进入新市场时，它必须仔细规划各种情况，考虑所有变量和不确定性程度，根据其组织概况制定适当的姿态，根据强大的分析方法制定周到的战略，以及提供卓越的执行力。此过程应帮助公司最大程度地减少失败的机会，并最大程度地提高成功的几率。

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