A new PRIMIR study, Value-Added Printing & Finishing for Improved Profitability, addresses high-end color, new finishing products and techniques, special coatings, foiling, laminating, scented inks, raised inks, brand protection and security, metallic inks, metalized substrates, stitching and diecutting, and more. The study explored use and effectiveness and identifies how brand owners incorporate these enhancements into their product advertising and packaging. The study's cross-sectional survey of print service providers, print buyers, and brand owners, along with industry experts and leading vendors, provides a complete picture of the current state of adoption and future trends for value-added features and services. According to study author Hal Hinderliter, the research findings clearly indicate that print that performs is not dead!
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