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Big data and food retail: Nudging out citizens by creating dependent consumers

机译：大数据和食品零售：通过建立依赖的消费者来培养公民

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摘要

The paper takes a critical look at how food retail firms use big data, looking specifically at how these techniques and technologies govern our ability to imagine food worlds. It does this by drawing on two sets of data: (1) interviews with twenty-one individuals who oversaw the use of big data applications in a retail setting and (2) five consumer focus groups composed of individuals who regularly shopped at major food chains along Colorado's Front Range. For reasons described below, the "nudge" provides the conceptual entry point for this analysis, as these techniques are typically expressed through big data-driven nudges. The argument begins by describing the nudge concept and how it is used in the context of retail big data. This is followed by a discussion of methods. The remainder of the paper discusses how big data are used to nudge consumers and the effects of these practices. This analysis is organized around three themes that emerged out of the qualitative data: path dependency, products; path dependency, retail; and path dependency, habitus. The paper concludes connecting these themes through the concept of governance, particularly by way of their ability to, in Foucault's (2003: 241) words, have "the power to 'make' live and 'let' die" worlds.
机译：本文对食品零售公司如何使用大数据进行了批判性研究，尤其是这些技术如何控制我们对食品世界的想象能力。它通过两套数据来做到这一点：（1）采访负责零售环境中大数据应用程序使用的21个人，以及（2）由定期在主要食品连锁店购物的个人组成的五个消费者关注组沿着科罗拉多州的前沿山脉。由于下面描述的原因，“轻推”提供了此分析的概念切入点，因为这些技术通常通过大数据驱动的轻推来表达。该论点首先描述了微调概念以及如何在零售大数据环境中使用它。接下来是方法的讨论。本文的其余部分讨论了如何使用大数据来推动消费者以及这些做法的效果。此分析围绕定性数据中出现的三个主题进行组织：路径依赖，产品，路径依赖，零售；和路径依赖，习惯。本文总结了通过治理的概念将这些主题联系起来，特别是通过它们以福柯（2003：241）的话语具有“使生活“生死”的力量”的能力。

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