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首页> 外文期刊>Global business and organizational excellence >The Link Among Information Technology, Business Models, and Strategic Breakthroughs: Examples from Amazon, Dell, and eBay
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The Link Among Information Technology, Business Models, and Strategic Breakthroughs: Examples from Amazon, Dell, and eBay

机译：信息技术，业务模型和战略突破之间的联系：来自Amazon，Dell和eBay的示例

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摘要

It is widely accepted that information technology (IT) plays a central role in creating and maintaining a firm's competitive advantage. When discussions turn to strategic breakthroughs-innovations that are so fundamental that they disrupt the way an existing market operates-however, the role played by IT appears less clear-cut. The experiences of three well-known companies-Amazon, Dell, and eBay-show that the way that IT was used to gain a more intimate knowledge of the customer formed a common component of each of their business models. Those companies' experiences also indicate that the task of creating the type of radically different business model needed to create a strategic breakthrough might be easier to achieve in a new organization, unencumbered by the baggage of the past, than it is in an established organization with a preexisting business culture and an established way of doing things.
机译：信息技术（IT）在创建和维持公司的竞争优势中扮演着核心角色，这已被广泛接受。当讨论转向战略突破时，创新是如此重要，以至于破坏了现有市场的运作方式，但是，IT所扮演的角色似乎并不那么明确。亚马逊，戴尔和eBay这三个著名公司的经验表明，使用IT来获得对客户的更紧密了解的方式是他们每个业务模型的共同组成部分。这些公司的经验还表明，创建一个具有战略突破所需的截然不同的业务模型类型的任务，在一个新的组织中，比过去的包un更容易实现，而与一个拥有既有的商业文化和行之有效的办事方式。

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    CHRIS KIMBLE; ISABELLE BOURDON;

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    Kedge Business School Marseille and is affiliated to the MRM Laboratory at Universite Montpellier II;

    Department of Informatics and Management at Universite Montpellier II;

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