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首页> 外文期刊>Global business and organizational excellence >Storytelling at Juniper Networks Connects a Global Organization to the Values and Behaviors of Success
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Storytelling at Juniper Networks Connects a Global Organization to the Values and Behaviors of Success

机译：瞻博网络的讲故事将全球组织与成功的价值观和行为联系起来

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摘要

Culture had begun to drift in this high-tech company, and new challenges called for some new behaviors to position the business for its second decade. Storytelling became the perfect tool to foster a deeper understanding of the company culture and unite employees across the organization, and it is now a key organizational capability for sustaining the Juniper Way. The authors describe the impact of growth on the culture of this start-up, and detail a comprehensive storytelling initiative to integrate Juniper values and desired behaviors into a now global organization. They also discuss the ways storytelling was recently used to help launch a new business strategy and brand identity.
机译：在这家高科技公司中，文化已经开始风起云涌，新的挑战要求采取一些新的行为来将业务定位为第二个十年。讲故事成为增进对公司文化的更深入了解并在整个组织内团结员工的理想工具，现在它已成为维持瞻博网络之道的关键组织能力。作者描述了成长对这家初创企业文化的影响，并详述了一项全面的讲故事计划，以将瞻博网络的价值观和期望的行为整合到如今的全球组织中。他们还讨论了最近通过讲故事来帮助启动新的业务策略和品牌形象的方式。

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